Who This Is For

Best suited for white, gray and pale blonde hair to prevent warm tones and brassiness.

How To Use

• Apply a quarter-sized amount (depending on hair length) of shampoo onto wet hair.
• Gently massage hair until a lather has formed.
• Allow to absorb for 2–5 minutes or longer for a deeper color deposit.
• Rinse well.

What To Expect

This shampoo will maintain and refresh your color, keeping hair hydrated and revitalized.

Notes

For best results, make sure to alternate using Pure Blends Neutral Coco-Colada Shampoo and Conditioner between color shampoo or conditioner washes.

Pure Blends Violet Hydrating Color Depositing Shampoo cleanses as it colors! It is designed to deposit a pure violetpigment to brighten and tone white, gray and pale blonde hair preventing warm tones and brassiness. Pure Blends Violet Hydrating Color Depositing Shampoo will maintain and refresh your color, to keep your hair looking as perfect as it did when you first got it done! Infused with a botanical blend of natural ingredients, it will luxuriously hydrate and revitalize dry, damaged hair. It will gently repair and restore integrity to the hair, reducing frizz and providing strength to deliver optimal anti-breakage benefits.

pure BLENDS Violet Hydrating Color Depositing Shampoo is suitable for all hair types.

Key Benefits

• helps gently cleanse and replenish essential hydration to hair
• helps prevent color fade and color washout
• helps maintain the coolness of white, gray, and pale blonde hair, preventing warm tones
• perfect for try on color
• no processing time required
• compatible with all permanent and semi-permanent color brands as well as smoothing systems and relaxers
• Sulfate & sodium chloride free pure

Key Ingredients

• Herbal Blend
• Keratin
• Collagen