Who This Is For

This 4-in-1 foundation is ideal for all skin types to helps conceal blemishes, dark spots, and imperfections.

How To Use

• Concealer:
• Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots.
• Blend using BHOLDER™ Cruelty Free Dual Action Applicator. 
• 
  Foundation:
• Apply 1-2 pumps directly onto the face using your finger. Blend using BHOLDER™ Cruelty Free Dual Action Applicator.

What To Expect

Provides medium-to-full coverage that works to combat the impact of environmental stressors, including the skin-damaging consequences of daily exposure to high-energy visible blue light.

Notes

This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Key Benefits:

• Full coverage, natural, skin-like, matte finish.
• Available in 100 shades.
• 4 benefits in 1: Foundation, concealer, skincare, and longwear.
• Unique, dual-applicator component. Conceal blemishes, dark spots, and imperfections with the targeted, doe foot applicator or achieve flawless, all over coverage with pump.
• Hydrating PUR Love Your Selfie formula won't settle into fine lines & wrinkles.
• Consumers say Longwear Foundation & Concealer is easy to use and feels comfortable on skin.
• Skincare-infused formula effectively conceals redness and discoloration, conceals blemishes and skin imperfections.
• Hypoallergenic.
• Clean Ingredients, Vegan, Cruelty Free.

Key Ingredients:

• Powered by Lingonberry Extract, which helps protect skin from damage caused by high energy visible blue light.
• Polysaccharide Film provides a protective, breathable barrier to help shield skin from environmental stressors like pollution.
• A complexion-boosting blend of invigorating skincare ingredients like Green Tea, Ginseng, and Vitamin B help address signs of premature aging while stimulating and renewing the skin's appearance.
• Powered by PÜR's proprietary Ceretin Complex, non-irritating Encapsulated Retinol, Lactic Acid, Shea Butter, and Ceramides which gently promote cell turnover while helping to diminish the look of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture.
• This gentle time-released formula can be used both day and night.