Who This Is For

Timeless Color Fade-defy Shampoo is suitable for all hair types and shades. Great for anyone wanting to protect color against fading for long-lasting vibrancy.

How To Use

• Wet your hair with warm water.
• Avoid hot water, which can dry out your hair.
• Apply a dime-sized amount of shampoo to the palm of your hand or as needed based on hair length.
• Start at the nape of your neck and work up to the crown of your head, applying the shampoo to your roots and gently scrubbing your scalp in a circular motion to create a lather.
• Rinse.

Expectations

Hair's natural protective barrier is reinforced against color loss while dulling effects from sun exposure are minimized. 

Notes

Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex smoothing treatments.

Key Benefits: 

• Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
• UV absorbers protect color from the dulling effects of the sun.
• Provitamin B5 hydrates and provides antioxidant protection.
• Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
• Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex® smoothing treatments.