Who This Is For

L'Incroyable Blowdry Creme is ideal for normal to thick hair types and great for anyone wanting long lasting, reshapable styles and shine without compromising touchability.

How To Use

• Use an almond size amount in hands and apply to towel-dried hair.
• Blowdry for desired look.

Expectations

Easily go from curly to straight and back to curly again, without frizz.

Notes

Restyle or change your look easily the next day with the use of heat tools, no reapplication necessary.

L'Incroyable Blowdry Crème is a heat styling crème designed for every woman with thick & unruly hair who blowdry. Its innovative formula provides 3x faster heat styling, easy to shape and reshape, long lasting shape memory, anti-frizz and thermo-protection properties up to 230 ° C. Re-activating with heat tools starting at 150° C, this product enables retouchable results, natural feel and repositionable abilities that last for days, without compromising touchability.  

Key Benefits

• 3x faster heat styling
• Slows greasing
• Thermo-protection up to 230 ° C
• Enable touchable results
• Natural feel
• Repositionable abilities
• Long wear hold
• 96h of anti-frizz protection

Key Ingredients

• SRS technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS reeactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
• Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.