Who This Is For

Violet Crush Intensive Purple Shampoo for Blondes is ideal for blonde hair shades and also platinum, white, grey or silver hair. Excellent for anyone wanting to address and correct stubborn brassy tones.

How To Use

• Gently massage into wet hair.
• Work into a lather.
• Rinse well.
• For more intense results, leave in hair for 2-3 minutes.
• Use daily until your desired color result is achieved.
• To avoid purple pigment on your hands, rinse hands immediately after applying.  

What To Expect

 Cooler, brighter blonde locks after 1 wash.

Notes

It is recommended to wash your hair every 2-3 days to prevent product buildup and maintain healthy hair. However, this can vary depending on your hair type and the amount of product used.

This intensive purple shampoo works to instantly transform the most stubborn brassy tones into cooler, brighter blonde in 1 wash, and reduces both yellow and orange tones. It is expertly formulated with crushed violet and blue pigments and tackles the most stubborn brassy tones.

• Reduces yellow and orange tones.
• Provides moisture.
• Suitable for platinum, white, grey or silver hair.

Key Ingredients:

• Lactic Acid: Helps lock in moisture, preventing your hair from becoming dry and brittle.
• Malic Acid: Keeps hair follicles nourished and your hair smooth and lustrous by locking the moisture.